Audience Targeting and Messaging

Viewers will be able to hone their understanding of identifying, prioritizing and messaging to audiences based on their overall strategic goals and objectives. Lisa Falconer of Red Tree Strategy discusses the importance of using an empathy lens in crafting audience engagement strategy: tapping into decision-makers’ values and helping break down biases/barriers to create messaging that can shift attitudes, behaviors and beliefs.

Connecting, strengthening, and inspiring state and local child advocates

The Partnership for America’s Children
is a network of nonpartisan child policy advocacy
organizations that represent children and their needs at the local,
state, and national level within and across states.

This website is not intended for users within the European Economic Area.